The Branson Guide
The Branson Guide
The Branson Guide — Last updated July 16, 2026
These Terms of Service ("Terms") govern your use of The Branson Guide mobile application ("App"), the merchant portal at portal.thebransonguide.com ("Merchant Portal"), and the public website at thebransonguide.com ("Website") — collectively, the "Services." The Services are owned and operated by Branson Guide Media, LLC ("The Branson Guide," "we," "us," or "our"), a limited liability company organized under the laws of the State of Missouri. By downloading the App, accessing the Website, or registering for the Merchant Portal, you agree to be bound by these Terms.
By accessing or using any part of the Services — including browsing the Website, downloading the App, or registering for the Merchant Portal — you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference.
You must be at least 13 years of age to use the Services. If you are under the age of 18, you represent that you have obtained the consent of a parent or legal guardian to use the Services and that such parent or guardian has agreed to these Terms on your behalf. If you do not agree to these Terms, you must immediately discontinue use of the Services.
2.1 Consumer App (Free). The Branson Guide App is a free iOS mobile application available for download on the Apple App Store. The App allows tourists, visitors, and residents to browse local business listings, attractions, live shows, restaurants, and points of interest in and around Branson, Missouri. The App includes an itinerary builder feature to assist users in planning their visits. There are no in-app purchases, paid features, or subscription charges associated with consumer use of the App.
2.2 Merchant Portal (Paid Subscription). Local businesses may register for a Merchant account at portal.thebransonguide.com to create and manage their listings within the Services. Access to the Merchant Portal requires a paid subscription billed through Stripe. Subscription tiers, features, and billing details are described in Section 4 and governed by the separate Merchant Agreement. By registering as a merchant, you agree to both these Terms and the Merchant Agreement.
2.3 Public Website. The public website at thebransonguide.com provides general information about the Services, allows prospective merchants to initiate registration, and displays publicly accessible listing content submitted by registered merchants. Use of the Website is subject to these Terms.
Your Content. You own the content you create in the App — itineraries, favorites, journal entries, and photos. This content is stored on your device (and, for itineraries and favorites, in your personal iCloud if enabled); we never receive or store it. You are solely responsible for content you choose to share with others, including ensuring you have the right to share any photos that include other people. Shared content travels directly from your device through Apple's Messages or Mail.
As a user of the App, Website, or any public-facing portion of the Services, you agree to use the Services only for lawful purposes and in accordance with these Terms. You agree that you will NOT:
We reserve the right to terminate or suspend your access to the Services immediately, without prior notice or liability, for any breach of this Section or any other provision of these Terms.
This Section provides a summary of the key terms applicable to merchant accounts. Complete merchant rights, obligations, and billing details are set forth in the Merchant Agreement, which is incorporated by reference. In the event of any conflict between this Section and the Merchant Agreement, the Merchant Agreement controls.
4.1 Merchant Accounts. To access the Merchant Portal, you must complete the registration process at portal.thebransonguide.com and provide accurate, current, and complete information about your business. You agree to maintain and promptly update your account information to keep it accurate and complete. You are responsible for safeguarding your account credentials and for all activity that occurs under your account. Access to the Merchant Portal requires and is contingent upon maintaining an active paid subscription.
4.2 Subscription Tiers. The Merchant Portal is offered at the following subscription tiers. Specific feature inclusions for each tier are detailed in the Merchant Agreement:
4.3 Featured Placement. Merchants may purchase paid featured placement within the App and Website to increase the visibility of their listings. Featured placement rates are as follows:
Featured placement is sold on a first-come, first-served basis and is subject to availability. We reserve the right to modify placement rates upon reasonable notice.
4.4 Content Responsibility. Merchants are solely and exclusively responsible for the accuracy, completeness, and lawfulness of all content submitted through the Merchant Portal, including but not limited to business descriptions, pricing, hours of operation, photos, and promotional materials. You agree not to submit content that is false, misleading, deceptive, defamatory, obscene, illegal, or that infringes upon the intellectual property or other rights of any third party. We do not verify or endorse merchant-submitted content.
4.5 Listing Standards. We reserve the right, in our sole discretion, to review, refuse, modify, or remove any merchant listing or submitted content that we determine violates these Terms, the Merchant Agreement, our content standards, or any applicable law. We are not obligated to provide advance notice before removing non-compliant content, though we will make reasonable efforts to notify merchants of significant listing actions.
4.6 Billing. All subscription billing for the Merchant Portal is processed by Stripe, Inc., our third-party payment processor. By providing payment information, you authorize us to charge your payment method on a recurring basis in accordance with your selected subscription tier. You also agree to Stripe's Terms of Service, available at stripe.com/legal. We are not responsible for any errors or failures attributable to Stripe's payment processing services. Subscription cancellation terms are set forth in the Merchant Agreement.
5.1 Our Intellectual Property. All content, design, graphics, user interface, code, software, logos, trade dress, and materials within the Services — excluding merchant-submitted content — are owned by or licensed to Branson Guide Media, LLC and are protected by United States and international intellectual property laws. The name "The Branson Guide" and associated branding are trademarks of Branson Guide Media, LLC (USPTO Serial No. 99943157). Nothing in these Terms grants you any right, title, or interest in our intellectual property.
5.2 Merchant Content License. Merchants retain ownership of the content they submit to the Services. By submitting content, each merchant grants Branson Guide Media, LLC a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, display, distribute, modify, and adapt such content in connection with the operation, promotion, and improvement of the Services. This license continues for as long as the content remains within the Services and for a commercially reasonable period thereafter.
5.3 Copyright Complaints. We respect intellectual property rights. If you believe that material on the Services infringes upon your copyright, please submit a notice pursuant to our DMCA Policy to admin@thebransonguide.com. We will respond to properly submitted notices in accordance with applicable law.
6.1 As-Is Disclaimer. THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
6.2 Accuracy of Listings. We do not guarantee the accuracy, completeness, or timeliness of any business listing, show schedule, pricing, hours of operation, or other information provided by merchants within the Services. Listing content is provided solely by the respective merchants and may not reflect current conditions. We recommend that users confirm details directly with the business before making reservations or purchases.
6.3 Limitation of Liability. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL BRANSON GUIDE MEDIA, LLC, ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
IN NO EVENT SHALL OUR TOTAL AGGREGATE LIABILITY TO YOU EXCEED: (A) THE TOTAL AMOUNTS PAID BY YOU TO BRANSON GUIDE MEDIA, LLC IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE HUNDRED DOLLARS ($100.00) FOR USERS WHO HAVE NOT MADE ANY PAYMENT TO US DURING THAT PERIOD.
6.4 Third-Party Websites and Services. The Services may contain links to third-party websites or services that are not owned or controlled by Branson Guide Media, LLC. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. Your use of any third-party website or service is at your own risk and subject to that third party's terms and conditions.
You agree to defend, indemnify, and hold harmless Branson Guide Media, LLC and its members, managers, officers, employees, agents, successors, and assigns from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your access to or use of the Services; (b) your violation of any provision of these Terms; (c) any content you submit to the Services; (d) your violation of any third-party right, including any intellectual property right or privacy right; or (e) any claim that your content caused damage to a third party.
We reserve the right, at our own expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to cooperate with our defense of such claims. You will not settle any claim that affects us without our prior written consent.
8.1 Termination by Us. We may suspend or terminate your access to all or any part of the Services at any time, with or without cause and with or without notice, effective immediately, if we determine in our sole discretion that you have violated these Terms or any applicable law. Upon termination, your right to use the Services will immediately cease.
8.2 Merchant Cancellation. Merchants may cancel their subscriptions in accordance with the procedures and notice requirements set forth in the Merchant Agreement. Cancellation of a merchant subscription will result in the deactivation of the Merchant Portal account and the removal of active listings from the Services upon the expiration of the then-current billing period.
8.3 Effect of Termination. Provisions of these Terms that by their nature should survive termination shall survive, including but not limited to ownership provisions, warranty disclaimers, indemnification, and limitations of liability.
These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation shall be governed by and construed in accordance with the laws of the State of Missouri, without regard to its conflict of law provisions.
Any legal suit, action, or proceeding arising out of or related to these Terms or the Services shall be instituted exclusively in the state or federal courts of competent jurisdiction located in Taney County, Missouri. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.
ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES; OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED.
We reserve the right to modify these Terms at any time. When we make material changes to these Terms, we will notify users by updating the "Last Updated" date at the top of this document and, where practicable, by posting a notice within the App, the Merchant Portal, or the Website. For material changes that significantly affect your rights or obligations, we may also send notice to the email address associated with your account.
Your continued use of the Services after the effective date of any revised Terms constitutes your acceptance of those changes. If you do not agree to the modified Terms, you must discontinue use of the Services and, if applicable, cancel your merchant subscription in accordance with the Merchant Agreement.
11.1 Entire Agreement. These Terms, together with the Privacy Policy and, for merchants, the Merchant Agreement, constitute the entire agreement between you and Branson Guide Media, LLC regarding the Services and supersede all prior and contemporaneous understandings, agreements, representations, and warranties.
11.2 Severability. If any provision of these Terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, shall be severed from these Terms, and the remaining provisions shall continue in full force and effect.
11.3 Waiver. No waiver by Branson Guide Media, LLC of any term or condition set out in these Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of ours to assert a right or provision under these Terms shall not constitute a waiver of such right or provision.
11.4 Assignment. You may not assign or transfer these Terms or any rights or obligations hereunder without our prior written consent. We may freely assign these Terms in connection with a merger, acquisition, sale of all or substantially all of our assets, or by operation of law, without notice to you.
11.5 Force Majeure. We will not be liable to you for any failure or delay in performance of our obligations under these Terms arising out of circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, government actions, pandemics, internet outages, or third-party service failures.
If you have any questions, concerns, or requests regarding these Terms or the Services, please contact us:
Branson Guide Media, LLC
Doing Business As: The Branson Guide
PO Box 835
Branson, MO 65615
Email: admin@thebransonguide.com
Website: thebransonguide.com
By using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.